VBL Deck

VBL Deck

VBL Deck

Aug 17, 2025

A strategic presentation deck designed to communicate a value-based laboratory (VBL) partnership model to external stakeholders and collaborators. The deck translates complex healthcare economics, protocol systems, and partnership structures into a clear, persuasive narrative tailored for decision-makers.

Scope: Pitch strategy, slide architecture, visual system, storytelling
Format: Presentation / Investor & partner deck

0M+

users reached

7000+

hours of time saved

The process

The VBL model involves layered financial structures, lab partnerships, and long-term value positioning. The challenge was to simplify technical and operational complexity into a clear, compelling story that built credibility while reinforcing growth potential.

The deck needed to feel:

  • Data-driven

  • Professional

  • Structured

  • Trustworthy

  • Scalable for multiple audiences

01

Discovery

/research and insights

Defined stakeholder priorities, key value propositions, and objections to ensure the narrative addressed both opportunity and risk.

01

Discovery

/research and insights

Defined stakeholder priorities, key value propositions, and objections to ensure the narrative addressed both opportunity and risk.

01

Discovery

/research and insights

Defined stakeholder priorities, key value propositions, and objections to ensure the narrative addressed both opportunity and risk.

02

Design

/concepts and execution

Developed a modular slide system with clear section breaks, structured data visualization, and consistent typographic hierarchy.

02

Design

/concepts and execution

Developed a modular slide system with clear section breaks, structured data visualization, and consistent typographic hierarchy.

02

Design

/concepts and execution

Developed a modular slide system with clear section breaks, structured data visualization, and consistent typographic hierarchy.

03

Testing & Iteration

/feedback and refinement

Reviewed pacing, slide density, and logical progression to ensure clarity during live presentation delivery.

03

Testing & Iteration

/feedback and refinement

Reviewed pacing, slide density, and logical progression to ensure clarity during live presentation delivery.

03

Testing & Iteration

/feedback and refinement

Reviewed pacing, slide density, and logical progression to ensure clarity during live presentation delivery.

04

Delivery

/handoff and launch

Delivered a polished, presentation-ready deck optimized for live delivery, remote meetings, and executive review.

04

Delivery

/handoff and launch

Delivered a polished, presentation-ready deck optimized for live delivery, remote meetings, and executive review.

04

Delivery

/handoff and launch

Delivered a polished, presentation-ready deck optimized for live delivery, remote meetings, and executive review.

05

Scaling

/growth optimization

The deck structure was designed as a scalable template, allowing future partnership models and product offerings to follow a consistent visual and narrative system.

05

Scaling

/growth optimization

The deck structure was designed as a scalable template, allowing future partnership models and product offerings to follow a consistent visual and narrative system.

05

Scaling

/growth optimization

The deck structure was designed as a scalable template, allowing future partnership models and product offerings to follow a consistent visual and narrative system.

Performance at scale

Satisfaction

Score

87%
37+

Countries

37+

Countries

37+

Countries

0K+

Views

0K+

Views

0K+

Views

0+

Languages

0+

Languages

0+

Languages

17M+

Active users

2021

2022

2023

2024

2025