MH website

MH website

MH website

Sep 17, 2025

High-impact product marketing pages designed to clearly explain testosterone replacement therapy (TRT), build trust, and guide users toward consultation and enrollment. The experience translates complex medical information into structured, digestible content while maintaining a calm, authoritative tone.
View page here

Scope: UX strategy, content hierarchy, visual system, conversion optimization, brand and positioning
Platform: Responsive web

0M+

users reached

0+

months of collaboration

7000+

hours of time saved

The process

The page needed to communicate sensitive medical information in a way that felt credible and compliant, while also supporting user decision-making. Key challenges included balancing education with conversion, simplifying clinical language, and reducing hesitation during the sign-up journey.

01

Discovery

/research and insights

Analyzed user motivations, common concerns, and drop-off points to understand where clarity and reassurance were most needed.

01

Discovery

/research and insights

Analyzed user motivations, common concerns, and drop-off points to understand where clarity and reassurance were most needed.

01

Discovery

/research and insights

Analyzed user motivations, common concerns, and drop-off points to understand where clarity and reassurance were most needed.

02

Design

/concepts and execution

Structured the page around educational flow, reinforcing credibility through clean layout, restrained visuals, and consistent calls to action.

02

Design

/concepts and execution

Structured the page around educational flow, reinforcing credibility through clean layout, restrained visuals, and consistent calls to action.

02

Design

/concepts and execution

Structured the page around educational flow, reinforcing credibility through clean layout, restrained visuals, and consistent calls to action.

03

Testing & Iteration

/feedback and refinement

Reviewed readability, scroll behavior, and content density to ensure the page supported comprehension while maintaining forward momentum.

03

Testing & Iteration

/feedback and refinement

Reviewed readability, scroll behavior, and content density to ensure the page supported comprehension while maintaining forward momentum.

03

Testing & Iteration

/feedback and refinement

Reviewed readability, scroll behavior, and content density to ensure the page supported comprehension while maintaining forward momentum.

04

Delivery

/handoff and launch

Delivered a responsive design optimized for mobile-first interaction, ensuring accessibility and performance across devices.

04

Delivery

/handoff and launch

Delivered a responsive design optimized for mobile-first interaction, ensuring accessibility and performance across devices.

04

Delivery

/handoff and launch

Delivered a responsive design optimized for mobile-first interaction, ensuring accessibility and performance across devices.

05

Scaling

/growth optimization

The page structure was designed as a modular template that could be adapted for additional treatment pages, supporting long-term content expansion.

05

Scaling

/growth optimization

The page structure was designed as a modular template that could be adapted for additional treatment pages, supporting long-term content expansion.

05

Scaling

/growth optimization

The page structure was designed as a modular template that could be adapted for additional treatment pages, supporting long-term content expansion.

Performance at scale

Satisfaction

Score

87%
37+

Countries

37+

Countries

37+

Countries

0K+

Views

0K+

Views

0K+

Views

0+

Languages

0+

Languages

0+

Languages

17M+

Active users

2021

2022

2023

2024

2025